My thesis project was developing a brand I named, ROAM; built for millennial women and based on the theory that women can accomplish anything so long as they have, "maximum peace of mind." The project includes five fleshed out capsule collections, one final prototype of a garment, a brand identity, and website platform. ROAM was designed to alleviate stress during travel, give back to the community, and provide a platform to connect with other women travelers.
After conducting fleshed out interviews with the women above, I synthesized the data and organized it into the graphic below to pinpoint the highest point of stress while traveling.
I had many ideas and directions for this project and accomplished this in one semester. ROAM is a brand I dream of using myself one day, should I have the means to see it through to completion!